Ever wondered why certain blog posts go viral even though they’re not that good? It’s all in the title! Did you know many people won’t even read a post before sharing it on social media (especially Twitter)?
The apostrophe is possibly the most hated punctuation mark. Many people are confused about when to use it, when definitely not to use it, and why. This short overview will help you get it right, once and for all.
It’s no secret: you need a catchy title to grab your potential visitor’s attention. In the split second their eyes focus on your words, you have to convince them to click your link and continue reading. Needless to say, your title is key!
How do you describe someone whose gender you don’t know? Which should you use:
s/he? Let’s find a suitable gender-neutral singular pronoun.
Anything you write – whether it’s an ebook, a blog post, or a course – should be clearly structured, so your readers understand the general point. Otherwise they will lose interest, and you will lose leads. Here are 5 ways to stop that from happening.